S-Cool Revision Summary

S-Cool Revision Summary

Aggression Behaviour intended to cause unwelcome harm to another person.
 
Altruism Behaviour benefiting another person at a cost to the helper.
 
Antisocial behaviour Behaviour showing a lack of concern for the welfare of others
 
Demand characteristics Participants work out the purpose of a study and modify their behaviour accordingly.
 
Ecological validity Method measures naturally occurring behaviour.
 
Empathic concern Emotional feelings for another person, such as sympathy and compassion.
 
Imitation Copying an observed behaviour.
 
Media Ways of communicating information to people, such as television and film.
 
Prosocial behaviour Behaviour benefiting another person.
 
Reinforcement Strengthening of behaviours through rewards.
 
Social conformity Change in behaviour as a result of perceived social pressure.
 
Vicarious reinforcement Reinforcement of ones own behaviour through observing the reinforcement of another's behaviour.