Exam-style Questions: Sport, Business and Finance

  1. a) List three different forms of media.

    (3 marks)

    b) Describe four different ways in which sponsorship operates in sport.

    (4 marks)

    c) State three different ways a sports club can obtain funding.

    (3 marks)

    (Marks available: 10)

    Answer

    Answer outline and marking scheme for question: 1

    a) Give yourself 3 marks for listing any 3 of the following:

    1. Magazines
    2. Videos
    3. Newspapers
    4. Books
    5. Radio
    6. TV
    7. Cinema

    (3 marks)

    b) To get your maximum 4 marks for this question you have to state that sponsorship can be for:

    1. A sport (for example, Tetley Sponsor rugby)
    2. An event (for example, Flora sponsored the London Marathon
    3. A team (for example, Green Flag sponsor the England football team)
    4. An individual (for example, Tiger Woods is sponsored by Nike)

    (4 marks)

    c) To get your maximum 3 marks you have to have stated 3 of the following different sources of income for a club:

    1. Fundraising events
    2. Sponsorship form companies
    3. Grants from agencies
    4. Membership fees
    5. Television rights
    6. Gate receipts
    7. Merchandising
    8. Catering

    (3 marks)

    (Marks available: 10)

  2. a) Describe four negative effects of media on sport.

    (4 marks)

    b) What is a semi-professional sports person?

    (2 marks)

    c) State what the S.A.F. stands for and explain its purpose.

    (2 marks)

    d) What is sponsorship?

    (2 marks)

    (Marks available: 10)

    Answer

    Answer outline and marking scheme for question: 2

    a) To gain 4 marks you have to describe four of the following:

    1. Sportspeople start to want to win at all costs
    2. Media puts a lot of pressure on teams/players/managers
    3. Sports stars lose their privacy
    4. TV forces changes on sports, for example, the golden goal
    5. The media over-sensationalise events to entertain

    (4 marks)

    b) You get 1 mark for stating that they are sportspeople that play sport part-time and get paid for it, but you get an extra mark if you also say they have another job at the same time.

    (2 marks)

    c) You receive 1 mark for stating that the SAF stands for the Sports Aid Foundation and you get another mark for stating it raises money to help athletes.

    (2 marks)

    d) Give yourself 1 mark for stating that sponsorship is when a business provides support for a team, for example, and award yourself an extra mark if you went on to say that it is usually in return for some publicity.

    (2 marks)

    (Marks available: 10)

  3. a) Describe four positive effects of media coverage on sport.

    (4 marks)

    b) Describe three disadvantages of sponsorship for sport.

    (3 marks)

    c) Describe three ways in which amateur athlete can be indirectly paid.

    (3 marks)

    (Marks available: 10)

    Answer

    Answer outline and marking scheme for question: 3

    a) Give yourself 1 mark for each of the following positive effects of the media on sport, up to a maximum of 4:

    1. It promotes sport
    2. It creates role models
    3. It encourage participation in sport
    4. It creates sponsorship
    5. It educates you about sport
    6. It informs you of fixtures/news/results, etc
    7. Lots of money is paid to sports for them to be televised

    (4 marks)

    b) To get 3 marks you have to mention 3 of the following reasons why sponsorship can be bad for sport:

    1. ) Sponsorship deals usually only last a short time
    2. A sponsor may have an unhealthy image for the sport (for example, tobacco)
    3. Sponsors may try to control the timings of events
    4. Sometimes athletes become un-motivated as they feel used by the sponsor

    (3 marks)

    c) Award yourself 1 mark for each of the following ways you mentioned with a maximum of 3 marks available:

    1. Scholarships, for example, to go to university and have food and board paid for
    2. Token Jobs, for example, as PE instructors in the army, etc
    3. Agencies, for example, the Sports Aid Foundation, National Lottery, Trust Funds, etc
    4. Special training camps, for example, good athletes may be sent to these or sports schools

    (3 marks)

    (Marks available: 10)

  4. a) Explain what open sports are.

    (1 mark)

    b) Describe three benefits to a company who sponsors a team.

    (3 marks)

    c) Describe three ways that sport benefits TV.

    (3 marks)

    d) List three sources of finance for sport.

    (3 marks)

    (Marks available: 10)

    Answer

    Answer outline and marking scheme for question: 4

    a) Give yourself 1 mark for stating that this is the term used to describe competitions where amateur and professionals can compete together.

    (1 mark)

    b) Award yourself up to 3 marks for mentioning any three of the following benefits:

    1. Sponsors often get good seats at the event
    2. Sponsorship is tax-deductible
    3. The business can be associated with the healthy image sport provides
    4. It gains good will from supporters of the team
    5. It gets good advertising

    (3 marks)

    c) You receive 3 marks for stating three of the following benefits:

    1. Sports attract advertisers to TV
    2. Sports programmes are cheaper and easier to produce
    3. Sports programmes are often shown at low peak viewing time
    4. Sports events attract viewers

    (3 marks)

    d) There are many areas that now provide money to help fund sport but give yourself 3 marks for mentioning 3 of the following sources:

    1. National and Local government taxes
    2. The national governing bodies of sport
    3. The National Lottery
    4. Sponsorship
    5. Advertising
    6. Private Individuals
    7. Sales of tickets and merchandise
    8. Membership fees
    9. Sports Aid Foundation

    (3 marks)

    (Marks available: 10)