Exam-style Questions: Producing a New Product

  1. Identify 3 specifications for the packaging of a hand-held, take-away item.

    (Marks available: 3)

    Answer

    Answer outline and marking scheme for question: 1

    Any 3 of the following...

    • See through - so the consumer can see what they are buying.
    • Easy to remove.
    • An insulator - if the product needs to be kept hot.
    • May be grease and moisture-resistant - to keep hands clean.
    • Ideally, it should be easy to dispose of, and recyclable.

    (Total = 3 marks)

  2. Take-away products will not always show details of ingredients, weight, storage details, etc.

    However, if the product is sealed in a wrapper, it is legally required to have certain information on display.

    Name 3 bits of information required.

    (Marks available: 3)

    Answer

    Answer outline and marking scheme for question: 2

    Any 3 of the following...

    • Name and address of manufacturer/importer/retailer.
    • List of ingredients in descending order of weight.
    • Weight, or quantity.
    • Storage instructions/cooking instructions.
    • An indication of when it should be consumed - for instance, 'eat-by'.
    • Name or description of the product.

    (Total = 3 marks)

  3. There are several stages in the development of a new product. Below is a random selection of stages.

    Put them in the correct order in respect to each other...

    • Consumer testing.
    • Select some of the ideas for further testing.
    • Identify target group, i.e. vegetarians.
    • Advertising.
    • Design packaging.

    (Marks available: 3)

    Answer

    Answer outline and marking scheme for question: 3

    Only award yourself 3 marks if answer is fully correct.

    Correct order...

    • Identify target group, i.e. vegetarians.
    • Select some of the ideas for further testing.
    • Consumer testing.
    • Design packaging.
    • Advertising.

    (Total = 3 marks)

  4. Plastic and polystyrene are both suitable and effective materials to use for the packaging of hand-held, take-away items, but what is their main disadvantage?

    (Marks available: 1)

    Answer

    Answer outline and marking scheme for question: 4

    Plastic and polystyrene can both be difficult to recycle.

    (Total = 1 marks)

  5. Use the information below to help you answer the following questions:

    Copyright S-cool

    The graph in Fig. 4 shows the growth in non-meat eaters during the period 1984-1997.

    (i) Why is this information important for a food product development team?

    (2 marks)

    (ii) Give two reasons for the increase in non-meat eaters.

    (4 marks)

    (Marks available: 6)

    Answer

    Answer outline and marking scheme for question: 5

    (i)

    • It can focus their attention on meeting the needs of this group.
    • They can feel confident that the product will have consumers who are interested in their new product. Market/promote accordingly.
    • They can monitor these charts (as new ones are produced) to see if they should still maintain their efforts in this sector of the market.
    • If they can produce a sound product then this may increase the change further which will again enhance their revenue.
    • They are conversant with consumer trends and can research accordingly. Know the questions to ask consumers.
    • They can look closely at what other stores are producing to influence their products in this sphere.
    • Recognition of sales increase/profit.

    (2 marks)

    (ii)

    • BSE scare
    • Media (television/radio/magazines, etc.) - programmes an articles related to the rearing of animals for meat production.
    • Talks/lectures given by vegetarians to encourage others to adopt their diet.
    • Health of the Nation - encouraging the population to eat less red meat (high in saturated fatty acids).
    • Increase in coronary heart disease - therefore being advised to eat less meat.
    • Studies show that vegetarians as a group may have lower risks of developing heart disease.
    • Cancer research findings are suggesting that we should eat less animal products and increase our vegetable intake (plus use more pulses). Some people who are not aware of the full implications of becoming a vegetarian perceive that omitting meat from their diet and consuming more vegetables is the answer and categorises them as vegetarians.
    • More parents are becoming vegetarians and therefore influence other members of the family.
    • Influence of other cultures and religions on our diet.
    • Peer group pressure within the teenage range.
    • Influence of diets of famous people.
    • Some believe that the cost of alternative protein sources is going to reduce their food budget.

    (4 marks)

    (Total = 6 marks)